For almost two years, since the discovery of the coronavirus in 2019 (Covid-19), global society has been living and adapting with the coronavirus, which has resulted in extreme sickness and death. But with the horrible implications, it galvanises us and draws us together as one global community to see more clearly what we are collectively capable of achieving and to bring into focus what needs to be done globally to secure our future. As a result of the pandemic, society has embraced a new way of thinking, a new approach to management, and new ways of doing business. All our experiences from pre, within, and post-pandemic matter because they become lessons to learn for a business in order to survive in the highly challenging business environment today.

The post pandemic has had a different impact on countries at all levels of development in terms of the economy and social activity. It changes the business system from small matters to big ones, which requires good public policies and regulations to tackle the challenges. This is especially true for the digital economy, with its rising digital applications in work and daily activities, such as remote working and learning, telemedicine, and delivery services. However, the post-pandemic period brings a new hope for businesses to move on to rebuild their businesses, which were hardly hit by the COVID crisis. The pandemic has forced humans to abandon their past practices and imagine their world anew. Through research, academics and practitioners could discuss and propose new ways of thinking in business, economics, and management approaches to ensure the survival of businesses in the long term.